The Coming Soon Strategy
Your Home Doesn't Enter the Market Cold. It Enters Hot.
At The Cardano Team, we launch your home's story 30 to 45 days before it ever hits the market, using our proven Coming Soon strategy.
Get My Coming Soon PlanThink of It Like a Movie Trailer
Most agents wait until your home is "ready" to start marketing. Before a blockbuster opens, the studio builds buzz, creates anticipation, and has audiences lined up before the doors even open. We do the same for your home.
- Scene 1Day One
The Buzz Starts the Day You Hire Us
We don't wait for the last coat of paint. The moment you hire us, we begin pre-marketing your property.
- Scene 2Coming Soon
The Right Audience Sees It
Your home is promoted across the MLS, Zillow, and every major social media platform, targeting the exact buyers most likely to fall in love with what you have to offer.
- Scene 3Opening Day
Opening Day Has a Line
By the time your home goes live, there's already a pool of motivated, emotionally invested buyers waiting.
That's not luck. That's strategy. And that kind of demand doesn't just sell homes faster, it sells them for more money.
Cold Launch or Hot Launch?
The first days on the market are when buyer attention is highest. How your home arrives decides what that attention is worth.
Enters Cold
- Goes from "not for sale" to "for sale" overnight
- No buildup and no buyer anticipation
- Marketing waits until everything is "ready"
- The one big debut is spent on a rushed launch into a crowded market
Enters Hot
- Marketing begins the moment you hire us
- Entered in the MLS as Coming Soon first, so your home flows to Zillow and the major search sites
- Buyers save your home and get alerts before showings ever start
- You finish final touches while demand builds
- Showings open to buyers who are already waiting
How We Launch Your Home
Coming Soon is not a rider on a yard sign or a quick social post. It is a step-by-step rollout, done in the right order so your home keeps every bit of its exposure.
Act I: Before the Trailer
- 1
Prepare the Outside First
A pre-listing inspection and exterior work come first, because exterior and drone photos are the first thing buyers see.
- 2
Spread the Word Yourself
You can tell anyone your home is coming up. We write the letter to your neighbors and contacts, address it, and stamp it for you.
Act II: The Trailer Runs
- 3
Enter the MLS as Coming Soon
Your home goes into the MLS with professional exterior photos, drone footage, and the exact date showings begin, before any public marketing.
- 4
Show Up on Zillow and Every Major Site
Because the MLS comes first, your listing flows to Zillow, Realtor.com, and the other portals where buyers begin their search.
- 5
Launch the Public Campaign
The Coming Soon sign and rider, mailers to the community, social media, email, and targeted digital ads all go out together.
- 6
Finish the Inside
While interest builds, we complete low-cost, high-impact interior updates with you, without the pressure of daily showings.
- 7
Professional Interior Photos
Two to three days before showings start, interior photos are added, which brings a second wave of interest.
- 8
Read the Buyers
We collect feedback from agents and buyers the whole time. Negotiating starts with the very first phone call.
Act III: Opening Night
- 9
Go Active Without Roadblocks
Coming Soon changes to Active with no unnecessary showing restrictions, so every qualified buyer can get in.
- 10
Showtime
Showings are concentrated into a short window with an open house and an offer deadline, so buyers see each other and compete.
Why Buyers Line Up
It is the same feeling as waiting for a vacation or for tickets to go on sale. When people know something desirable is coming, they want it more.
- ScarcitySomething that feels limited or exclusive becomes more desirable.
- Fear of Missing OutNobody wants to lose a great opportunity, especially in real estate.
- Social ProofWhen buyers see others excited about a home, their own interest grows.
- The StoryBuyers become invested in your home's story before it is even available.
Coming Soon, Then Sold
A few of the homes we've launched with our Coming Soon strategy.
The seller had already been on the market with another agent and needed time to finish interior updates. We marketed while the work got done: 37 scheduled showings and multiple offers by the deadline.
A family home that needed decluttering and paint. 33 showing requests for the first weekend, and every offer came in over the asking price.
A $1.5 million home marketed with targeted digital ads, drone photography, and a broker preview. It sold at the open house.
A dated Glenside home hidden behind trees. We targeted investors and renovation-minded buyers and secured an as-is cash offer with no contingencies.
Give Your Home a Premiere
With The Cardano Team, your home doesn't enter the market cold. It enters hot. The sooner we talk, the sooner the buzz can start.
- Tell us about your home and your timeline
- Diane & Team reach out personally
- We map out your home's Coming Soon launch
Prefer to talk? Call 215-576-8666
Diane Cardano-Casacio
Broker-Owner, CARDANO, REALTORS® | GRI, CRS | Licensed Since 1993
Founder and managing broker of CARDANO, REALTORS® in Abington, PA, with over 2,000 closed transactions across the Philadelphia suburbs, parts of Philadelphia, and South Jersey. Known to her clients and students as the “Expired Listing Queen,” and the author of five books for home sellers.